RevOps · GTM · Healthcare Tech

Building revenue systems
that make pipelines
flow.

I build systems that make pipelines flow, automation logical, and reporting accurate — so Sales, Marketing, Operations, Customer Success, and C-Suites are aligned on growth. With long sales cycles and complex solutions comes the demand for accurate reporting when forecasting revenue.

This is where I step in.

Melvin Issaei
$952KClosed-won TCV
$5.74MPipeline reported
150+Conversations scheduled, Directors to C-Suite
40h+Saved weekly

About

I'm a Revenue Operations and GTM specialist based in Los Angeles, CA with 4+ years in healthcare technology and B2B SaaS. I build the systems that make pipeline visible, workflows logical, and reporting accurate.

I've owned Salesforce reporting and management to full outbound engines using Apollo, HubSpot, Salesforce, Asana, and ZoomInfo. I'm most effective when the work focuses on supporting client-facing executives in their efforts to generate and retain revenue — connecting the tools and building the workflows that ensure sales reps are equipped to fill their calendars with demo calls that lead to closed opportunities, simultaneously increasing revenue.

BA in International Business from UC San Diego (Rady School of Management). Active member of the Revenue Operations Alliance, Wizard of Ops, and Marketing Ops Professionals.

HubSpotSalesforceApolloZoomInfoAsanaBigQuery SQLTableaun8nWorkflow AutomationFunnel AnalyticsPipeline ForecastingGTM StrategyAI for Sales

Work history

3 roles · Los Angeles, CA

Business Development Specialist
Oct 2025 – Feb 2026
HiLabs · Los Angeles, CA
  • Built the BD function from scratch across a 4-tool GTM stack (Apollo, ZoomInfo, LinkedIn Sales Navigator, HubSpot).
  • Designed and documented 3 end-to-end sales workflows in Confluence/Jira covering lead qualification, SDR tracking, and KPI reporting.
  • Collaborated with HubSpot dev to troubleshoot tracking of 300+ calls, 200+ emails, and 3+ marketing events for weekly shareholder reporting.
  • AI-driven growth strategy that 2x'd stakeholder conversations with decision makers.
Business Development Leader — Healthcare Technology
Sep 2021 – Oct 2025
mPulse Mobile · Los Angeles, CA
  • Owned ARR/MRR/ACV/TCV reporting; supported leadership visibility into a $5.74M+ forecasted pipeline for 7+ executives.
  • Identified $1M+ in pipeline leakage via funnel analysis; recovered 5+ deals.
  • Created 200+ Salesforce lists enriched in ZoomInfo contributing to 6 closed-won deals totaling $952K TCV.
  • Maintained dashboards for 3 revenue teams, achieving a 50% reduction in forecasting errors.
  • Automated 3 workflows across Dripify/Outreach/Orum, saving 40+ hours/week.
  • Improved email reply rates from 20% → 50% via A/B testing; cut lead response time from 6 hours to 45 minutes.
Member
Mar 2026 – Present
Revenue Operations Alliance · Los Angeles, CA
  • Active participant sharing resources and learning from RevOps practitioners across the field.

Projects & case studies

3 case studies

CRM Hygiene · Healthcare SaaS · RevOps

When your CRM doesn't know who's already a customer

5 existing customers cold pitched as prospects. One Salesforce report that could have prevented all of it.

10
CRM records for 5 people
5
duplicate outreach incidents
+20pp
avg churn risk increase
Duplicate records
Same person. Two records. Zero flags.
Person Company Type Email Status
John DoeKaiser Permanente Contact john.doe@kaiserpermanente.org Customer
KP Lead jdoe@kp.org Open
Steve HankAscension Health Contact steve.hank@ascension.org Customer
Ascension Lead steven.hank@ascension.org Open
Rick HaroldCommonSpirit Health Contact rick.harold@commonspirit.org Customer
Common Spirit Lead richard.harold@commonspirit.org Working
Harold KimHCA Healthcare Contact harold.kim@hcahealthcare.com Customer
HCA Lead harold.kim@hca.com New
Jennifer KimDignity Health Contact jennifer.kim@dignityhealth.org Customer
Dignity Health Lead jen.kim@dignityhealth.org Open
Churn risk: before vs after duplicate outreach
Baseline 10% → up to 30% after Sam's outreach
Before: all 10%. After: John Doe 25%, Steve Hank 20%, Rick Harold 30%, Harold Kim 20%, Jennifer Kim 25%.
Before outreach (10%) After outreach
Outreach outcomes
What happened when Sam hit send
Person Company Outcome Risk
John DoeKaiser Permanente Unsubscribed High — opted out of all comms
Steve HankAscension Health Client confusion Medium — questioned the relationship
Rick HaroldCommonSpirit Health AM flagged High — escalated to procurement
Harold KimHCA Healthcare Marked as spam High — domain deliverability at risk
Jennifer KimDignity Health Email bounced Medium — important details being sent to invalid email address
The fix
A Salesforce report. Sent every Friday. Before Monday outbound.
Cross-object report joining Leads + Contacts. Filters for Contact status = Customer. Matches on last name and account. Auto-refreshes in real time. Delivered to rep and manager every Friday morning — so no one starts the week blind.
Event Marketing GTM Outbound Automation RevOps

End to end event campaign from invite to booked meeting

A fully automated pre- and post-event campaign built around a Happy Hour, with two outbound sequences and zero manual SDR lift from first invite to follow-up call.

Before event
Contact added to pre-event list
Email 1 · T-14 days
Happy Hour invite + RSVP link
Email 2 · T-7 days
Light bump + RSVP reminder
RSVP landing page
Lead captured in HubSpot CRM
LinkedIn tracking
UTM clicks to CRM
Event day
Happy Hour 2026
MGM Grand, Las Vegas · Oct 20 · 5:00 PM
After event
Auto-enroll attended event list
Into Outreach.io sequence
Follow up email · day after
Thank you + 30-min call CTA
Outreach.io SDR sequence
4–5 touchpoints over 2 weeks
All activity logged in HubSpot
Opens, replies, clicks tracked
Emails
Automation
Outreach.io
Landing page
Event
GTM Engineering Workflow Optimization Outbound Clay

Timing is everything. A Clay workflow built around buying signals.

A GTM engineering workflow that times outbound to mPulse's Stars Compare Tool data, enriches accounts into a real ICP, and drafts contextual messaging so reps stay focused on closing.

Health plans get evaluated annually on CMS Star Ratings. Plans sitting at 3.5 stars are losing quality bonus dollars that fund member benefits. That moment, when they're publicly behind on specific HEDIS measures, is the buying window. This workflow targets that window.
Clay workflow grid view showing inputs, enrichment, ICP build, and personalized outbound email generation
Sample output
{{company_name}} Stars 3.5 gap challenge

{{first_name}}, building an enterprise Stars activation team at {{company_name}}'s scale is a different challenge entirely.

At 3.5 stars, closing specific HEDIS gaps means losing quality bonus dollars that fund the very benefits seniors expect.

Is coordinating payer-provider activation across millions of members the core friction your team is focused on right now?

Enrichment
Signal data
Targeting
Automation

Contact

Open to RevOps, GTM Operations, and Sales/Marketing Operations roles at scaling B2B SaaS or healthcare technology teams. I'll get back within 6–12 hours.

🔗 LinkedIn ✉ melvvin.issaei@gmail.com